Running Of The Brides

Nearly 100 brides-to-be participated in the Dallas, TX-area’s first “running of the brides” event on February 10, 2008. The participants waited outside at Capella Court to sift through nearly 200 bridal gowns being sold for USD$99 each. The dresses, which normally retail for anywhere between USD$350-USD$1,000, were sold on a strict cash-only basis and sales were limited to the dresses on hand.

Brides-to-be prepared for battle, and were accompanied by bridesmaids, family and friends to the first-time “dress derby”, which drew comparisons to the annual dress riot held by the East Coast retailer Filene’s. Filene’s was assumed by Macy’s in 2005 and all remaining stores now operate under the Macy’s name. The most efficient participants came with a team of helpers, who found and held dresses, while the brides-to-be tried them on in the store’s limited space.

Participants were looking for good deals, even though some of the brides-to-be confessed to owning a wedding dress already. The derby lasted just four hours, but was deemed a success by Andrea Porter, owner of Circle Park Bridal, which supplied all of the dresses, and by many brides who got fantastic deals on designer gowns.

Keywords: Wedding News, Weddingblog, Wedding

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